| 论目标市场策略与商品包装 |
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| 引用本文： | 程为宝. 论目标市场策略与商品包装[J]. 湖南工业大学学报, 1997, 0(2) |
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| 作者姓名： | 程为宝 |
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| 作者单位： | 株洲工学院!株洲412008 |
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| 摘 要： | 在市场调查的基础上，企业根据消费者对商品需求的不同特点，将社会的整体市场分割为多个分市场，然后选定目标市场策略和相应的商品定位包装策略，以便加强对消费者的心理引导，提高商品在消费者心目中的心理价值，从而促进商品的销售，提高商品的市场竞争能力。
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| 关 键 词： | 市场细分 目标市场 商品定位包装 品质定位包装 功效定位包装 价格定位包装 |
Debate on the Target Market Tactics and the Commodity Package |
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| Chen Weibao. Debate on the Target Market Tactics and the Commodity Package[J]. Journal of Hnnnan University of Technology, 1997, 0(2) |
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| Authors: | Chen Weibao |
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| Abstract: | Based on the market investigation, enterprises firstly divide the whole market into several parts according to the demanding features of different consumers, then make a decision about the target market tactics with its relevant position-fixed packing to promote the sale scale and improve the competetive force in the ecnonlic market. |
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| Keywords: | market division target market position-fixed packing quality-fixed packing effectiveness-fixed packing |
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