| 谈品牌包装,商标,标志的设计策略 |
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| 引用本文： | 赵红. 谈品牌包装,商标,标志的设计策略[J]. 包装工程, 1994, 15(5): 232-234 |
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| 作者姓名： | 赵红 |
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| 作者单位： | 山东轻工业学院工业设计系 |
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| 摘 要： | 介绍包装、商标和标志的重要性，同类包装的识别性，市场调研中对环境与效果的考察等，以使设计师和企业深人研究包装和商标的设计策略。
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| 关 键 词： | 牌名 商标 标志 设计 包装 |
On The Designing strategy of package trademark and logo for Commodities |
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| Zhao Hong. On The Designing strategy of package trademark and logo for Commodities[J]. Packaging Engineering, 1994, 15(5): 232-234 |
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| Authors: | Zhao Hong |
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| Affiliation: | Shandong Institute Of Light Industry |
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| Abstract: | Aiming at helping the designers and enterprisers to make futher researches onthe designing strategy of package, trademark and logo for commodities, presents the importance of package trademark,logo market investigations, surroundings and effects. etc. and the methods of how to identify the same kind of packages. |
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| Keywords: | Package Trademark Logo Identify Investigation Strategy |
| 本文献已被 CNKI 维普 等数据库收录！ |
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