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浅谈高职广告设计专业职业技能培养课程体系的构建与实施
引用本文:戴建华. 浅谈高职广告设计专业职业技能培养课程体系的构建与实施[J]. 湖南工业职业技术学院学报, 2010, 10(5): 145-147
作者姓名:戴建华
作者单位:湖南工业职业技术学院,湖南长沙410208
基金项目:"以工作过程为导向的广告设计专业学习领域课程体系的探索与研究"课题
摘    要:职业能力的培养是一项系统工程,针对当前高职广告设计教育现状,在通过对广告职业能力构成分析的基础上,就学生职业技能培养课程体系的构建与实施进行探讨,并提出一些具体的改革措施。

关 键 词:高职  广告设计  职业技能  课程体系

Construction and Implementation of Diploma Programs Advertising Design Occupational Skills Courses
DAI Jian-hua. Construction and Implementation of Diploma Programs Advertising Design Occupational Skills Courses[J]. Journal of Hunan Industry Polytechnic, 2010, 10(5): 145-147
Authors:DAI Jian-hua
Affiliation:DAI Jian-hua(Hunan Industry Polytechnic,Changsha 410208,Hunan)
Abstract:The professional capacity of the train is a systemic project and in high office for the current status quo in education,advertising campaigns designed by professional ability to the analysis on the basis of the professional skill training courses for the building and implemented,and raised some specific reform measures.
Keywords:diploma programs  advertising design  occupational skills  courses
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