| 房地产品牌传播中的人文关怀意识 |
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| 引用本文： | 周杨静,刘志峰.房地产品牌传播中的人文关怀意识[J].安徽建筑,2007,14(5):207-208. |
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| 作者姓名： | 周杨静 刘志峰 |
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| 作者单位： | 1. 南京林业大学,江苏,南京,210036
2. 金陵科技学院,江苏,南京,210036 |
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| 摘 要： | 房地产品牌传播中关注的不仅仅是房子,而是要以人文关怀的眼光去发掘、发现全新的更有价值的方式。文章通过对房地产广告进行分析,从房屋建筑设计、房地产广告设计和房地产销售三个方面分别阐述了"人文关怀"的理念,最后从四个方面论述了应如何将"人文关怀"的理念更好地融入房地产品牌传播之中。
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| 关 键 词： | 房地产 品牌传播 人文关怀 |
| 文章编号： | 1007-7359（2007）05-0207-02 |
| 修稿时间： | 2007-07-18 |
Sense of Humanistic Care in Estate Brand Publicity |
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| Zhou Yangjing,Liu Zhifeng.Sense of Humanistic Care in Estate Brand Publicity[J].Anhui Architecture,2007,14(5):207-208. |
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| Authors: | Zhou Yangjing Liu Zhifeng |
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| Affiliation: | 1.Nanjing Forestry University, Nanjing 210036, China; 2. Jinling Institute of Technology 210036, China |
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| Abstract: | Estate brand publicity should not only focus on house but ought to find a more valuable new way from humanistic care.After the analysis of the advertising for real estate,the paper elaborates the concept of humanistic care from architectural design,estate advertising design and estate sales and then proposes from four aspects as how to embody humanistic care into estate brand publicity. |
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| Keywords: | real estate brand publicity humanistic care |
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