| 论区域文化资源在餐饮经济中的有效利用 |
| |
| 引用本文： | 杨朝晖.论区域文化资源在餐饮经济中的有效利用[J].扬州大学烹饪学报,2010,27(2):49-52. |
| |
| 作者姓名： | 杨朝晖 |
| |
| 作者单位： | 扬州市康山园经营管理有限公司,江苏,扬州,225000 |
| |
| 摘 要： | 餐饮业的竞争焦点已由过去的烹饪技术、服务质量而转向品牌文化。在餐馆文化设计中，区域文化资源的科学利用是使企业融入地方旅游经济的重要手段，也是打造企业形象的重要方式。以扬州餐饮企业卢氏盐商为例，区域文化资源在餐饮经济中得以有效利用有三种基本模式，它对竞争日益激烈的中国餐饮业将会产生积极的影响。
|
| 关 键 词： | 区域文化 餐饮业 企业品牌 文化餐饮 |
On Effective Utilization of Regional Culture Resources in Catering Economy |
| |
| YANG Chao-hui.On Effective Utilization of Regional Culture Resources in Catering Economy[J].Cuisine Journal of Yangzhou University,2010,27(2):49-52. |
| |
| Authors: | YANG Chao-hui |
| |
| Affiliation: | YANG Chao-hui (Yangzhou Kangshan Park Operation anti Management Co. , Ltd. , Yangzhou 225000, Jiangsu, China) |
| |
| Abstract: | The focus of competition among catering industries has shifted from cooking skill and service quality to brand culture. In the design of restaurant culture, scientific utilization of regional culture resources has become an important means by which industries fuse with local tourism economy and create fine brand image. Three basic models of effective utilization of regional culture in catering economy are found in the case study of Lu salt merchant in Yangzhou, which may play a positive role in the tensely competitive catering industries in China. |
| |
| Keywords: | regional culture catering industry industry brand culture cuisine |
| 本文献已被 维普 万方数据 等数据库收录！ |
