基于非遗和可拓语义的服务产品设计

摘 要：针对运用非物质文化遗产(简称“非遗”)进行产品创新设计过程中，对非遗源文化隐 性知识表征与转换方法有效性不足的问题，提出一种基于非遗与可拓语义的产品创意设计方 法。通过分析源文化，提取其中代表性的文化元素和文化特征，建立其可拓语义表征模型，从 而得到文化特征与非遗的量化关系；计算文化特征的可拓设计空间，并运用图解思维将其转化 为图解语义，通过可拓变换得到特定非遗元素的核心图解语义集，并构建其可拓图形元素库， 为设计实践提供基础素材。以电动车充电服务设施的造型设计为例，验证该方法的可行性与合 理性，结果显示运用可拓语义分析可以有效地提高非遗元素的提取和利用，为非遗创意产品造 型设计提供设计方法支持。

Service Product Design Based on Intangible Cultural Heritage and Extension Semantics

Abstract: An innovative product design method based on intangible cultural heritage (ICH) and extensible semantics is proposed aiming at the problem of insufficient effectiveness of implicit knowledge representation and transfer approach to ICH during the process of product innovative design using ICH. Representative cultural elements and cultural characteristics are extracted by analyzing the source culture, to establish the extensible semantic representation model, so as to acquire the quantitative relations between cultural characteristics and ICH. The paper calculates the extensible design space of cultural characteristics, converts it into graphical semantics by utilizing the graphical thought, to acquire the core graphical semantic set with the featured ICH elements based on extensible conversion. In addition, the paper constructs the extensible graphic element library, to provide basic materials for designs. By taking the model design for intelligent charging service facilities for electric cars as an example, this paper verifies the feasibility and the rationality of the approach. According to research findings, the extensible semantic analysis can be utilized to improve the extraction and utilization efficiency of ICH elements, providing supports for model designs of ICH innovative products.