| 零售业CRM中的数据挖掘技术 |
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| 引用本文： | 王红霞,陈根才.零售业CRM中的数据挖掘技术[J].计算机与数字工程,2006,34(1):53-56. |
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| 作者姓名： | 王红霞 陈根才 |
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| 作者单位： | 浙江水利水电专科学校,杭州,310018;浙江大学计算机学院,杭州,310027 |
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| 摘 要： | 从零售业CRM和数据挖掘的概念入手，讨论了零售业CRM中采用的各种数据挖掘技术，如关联分析、分类分析、聚类分析等，分析了数据挖掘技术在市场营销、销售与客户服务三个领域的典型应用。最后对数据挖掘在零售业CRM的作用和发展前景作了总结。
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| 关 键 词： | CRM 数据挖掘 关联规则 |
| 修稿时间： | 2005年3月31日 |
Data Mining Techniques Applied in Retailing's CRM |
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| Wang Hongxia,Chen Gengcai.Data Mining Techniques Applied in Retailing's CRM[J].Computer and Digital Engineering,2006,34(1):53-56. |
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| Authors: | Wang Hongxia Chen Gengcai |
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| Abstract: | Beginning with the concepts CRM(Customer Relationship Management) and the DM(Data Mining),the thesis discusses some key Data Mining techniques in the retailing CRM,such as associational analysis,classification analysis and clustering analysis.It analyzes the typical applications of DM in the fields of market management,marketing and Customer Services.In the last,it reaches a conclusion of the significance and the prospect of DM in retailing CRM,which is of great importance to the success for retail enterprises. |
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| Keywords: | CRM |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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