| 加强高职广告专业建设与实施 |
| |
| 引用本文： | 李小燕. 加强高职广告专业建设与实施[J]. 湖南工业职业技术学院学报, 2005, 5(2): 122-124 |
| |
| 作者姓名： | 李小燕 |
| |
| 作者单位： | 湖南工业职业技术学院,湖南,长沙,410007 |
| |
| 摘 要： | 本介绍了我院近年创办“广告设计与制作”专业的加强专业建设与实施的基本内容。针对广告业人才市场岗位背景需求，探析一套较为完整，实用并符合高职人才培养要求的教学体系。
|
| 关 键 词： | 广告专业 课程体系 教学管理 |
| 文章编号： | 1671-5004(2005)-02-122-03 |
| 修稿时间： | 2005-03-07 |
Strengthening the Construction and Implementation of Advertisement Speciality in Higher Vocational Colleges |
| |
| LI Xiao-yan. Strengthening the Construction and Implementation of Advertisement Speciality in Higher Vocational Colleges[J]. Journal of Hunan Industry Polytechnic, 2005, 5(2): 122-124 |
| |
| Authors: | LI Xiao-yan |
| |
| Abstract: | The basic contents of strengthening and implementation of the advertisement speciality are introduced. Aiming at the demand of advertising talents market, a complete and practical teaching system of development is probed. |
| |
| Keywords: | advertisement specialty curriculum system teaching management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
