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Reverse procurement and auctions for consumers
Authors:Dipl-Wirtsch-Ing Michael Klafft  Dr rer pol Sarah Spiekermann
Affiliation:(1) School of Management, Gatton College of Business and Economics, University of Kentucky, 40506-0034 Lexington, KY, USA;(2) Department of Management and Marketing, Marshall University, One John Marshall Drive, 25755 Huntington, WV, USA
Abstract:Web-based bid invitation platforms and reverse auctions are increasingly used by consumers for the procurement of goods and services. An empirical examination shows that with B-2-C these procurement methods generate considerable benefits for the consumer:
–  ⊎ Reverse auctions and bid invitation platforms generate high consumer surplus in the procurement of general and crafts services.
–  ⊎ The level of this consumer surplus is affected by the number of bidders. The duration of the auction and the starting price are less important.
–  ⊎ In the painting business prices are considerably lower than with traditional procurement channels.
–  ⊎ On bid invitation platforms, in most cases (> 55%) the bids with the lowest price are chosen.
Keywords:
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