Reverse procurement and auctions for consumers |
| |
Authors: | Dipl-Wirtsch-Ing Michael Klafft Dr rer pol Sarah Spiekermann |
| |
Affiliation: | (1) School of Management, Gatton College of Business and Economics, University of Kentucky, 40506-0034 Lexington, KY, USA;(2) Department of Management and Marketing, Marshall University, One John Marshall Drive, 25755 Huntington, WV, USA |
| |
Abstract: | Web-based bid invitation platforms and reverse auctions are increasingly used by consumers for the procurement of goods and
services. An empirical examination shows that with B-2-C these procurement methods generate considerable benefits for the
consumer:
– |
⊎ Reverse auctions and bid invitation platforms generate high consumer surplus in the procurement of general and crafts services.
|
– |
⊎ The level of this consumer surplus is affected by the number of bidders. The duration of the auction and the starting price
are less important.
|
– |
⊎ In the painting business prices are considerably lower than with traditional procurement channels.
|
– |
⊎ On bid invitation platforms, in most cases (> 55%) the bids with the lowest price are chosen.
|
|
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|