| 论建筑陶瓷企业实施体验营销的策略 |
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| 引用本文： | 李海东,朱云莉.论建筑陶瓷企业实施体验营销的策略[J].陶瓷(咸阳),2006(8):43-45,49. |
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| 作者姓名： | 李海东 朱云莉 |
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| 作者单位： | 景德镇陶瓷学院工商学院,333403 |
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| 摘 要： | 体验营销与传统营销有着明显不同的特点。通过分析建筑陶瓷企业实施体验营销的驱动因素，指出了建筑陶瓷企业根据体验营销的特点来制定营销策略，不仅可以突出体验营销的特色，而且可以充分发挥其竞争优势，取得了良好的营销效果。
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| 关 键 词： | 体验经济 体验营销 建筑陶瓷企业 策略 |
On the Strategy of Experimental Marketing in Building Ceramic Enterprises |
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| Li Haidong,Zhu Yunli.On the Strategy of Experimental Marketing in Building Ceramic Enterprises[J].Ceramics,2006(8):43-45,49. |
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| Authors: | Li Haidong Zhu Yunli |
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| Affiliation: | Jingdezhen Ceramic Institute School of Business Administration, 333403 |
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| Abstract: | Experimental marketing has distinct characteristics compared with traditional marketing. This paper analyzes the driving factors of implementing experimental marketing in building ceramic enterprises, and points out that with the characteristics of experimental marketing, the marketing strategies developed by building ceramic enterprises can not only highlight the features of experimental marketing, but also bring its competitive advantages into full display and obtain good marketing effects. |
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| Keywords: | Experience economy Experimental marketing Building ceramic enterprises Strategies |
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