大数据在融媒体及网络舆情中的应用

主要就大数据在融媒体和网络舆情两个应用层方面进行了分析,进而说明该技术对融媒体发展和网络舆情方面有很大促进作用,应积极加以利用并推广。在新形势和新发展下,传统媒体纷纷开始资源整合共享,集中处理数据,精准选择传播受众。借助大数据的应用,以数据为支撑,以智能为驱动,发挥关键优势,助力媒体融合,打造舆论新生态。

Application of Big Data in Integrated Media and Internet Public Opinion

This paper mainly analyzes the application of big data in two aspects of integrated media and network public opinion,and then explains that the technology plays a great role in promoting the development of integrated media and network public opinion,and it should be actively used and promoted.Under the new situation and development,traditional media have begun to integrate and share resources,centralize data processing,and accurately select communication audiences.With the application of big data,supported by data and driven by intelligence,it will play a key role in promoting media convergence and creating a new public opinion ecology.