基于“线索有向图”对网站进行个性化动态组织

随着电子商务在中国的深入发展,各大网站纷纷开展个性化服务,以争取到更多的用户,使自己在激烈的市场竞争中取得有利的地位．基于这种情况,本文提出了“线索有向图”的方法．该方法通过对用户行为的学习,建立量化的用户需求评估模型,以期达到能够在网站的某一位置预测用户下一步的动作,并为用户提供深层次的个性化服务的目的．

ORGANIZING WEB SITE DYNAMICALLY AND CHARACTERISTICALLY ON THE BASIS OF "CLUED AND DIRECTED GRAPH"

Along with the prosperity of e business in China,to win over more and more customers, each web site sets to develop the characteristics services successively. Under this situation, the method, "Clued and Directed Graph", was put forward in this thesis. By learning from the user's behavior, the method sets up the quantified evaluating model for requirements of the user to achieve the goal for forecasting the user's next motion at a certain location of the web site and providing the user with the characteristics services in a deep level.