| 基于订单供货的烟草销售及配送业务流程研究 |
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| 引用本文： | 杜娟.基于订单供货的烟草销售及配送业务流程研究[J].中国制造业信息化,2011,40(5). |
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| 作者姓名： | 杜娟 |
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| 作者单位： | 上海交通大学中美物流研究院,上海,200030 |
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| 摘 要： | 针对现有烟草销售及配送业务的现状和存在的问题进行了深度挖掘,运用基于客户订单供货相关理论,提出开展协同营销和资源的重新分配和整合,进行业务流程的优化,从而为烟草企业完善内部流程管理,优化配送体系,发展烟草物流提供参考。
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| 关 键 词： | 烟草 业务流程 订单供货 协同营销 |
Research on Business Processes of Tobacco Sales and Distribution Based on Customer Orders |
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| DU Juan.Research on Business Processes of Tobacco Sales and Distribution Based on Customer Orders[J].Manufacture Information Engineering of China,2011,40(5). |
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| Authors: | DU Juan |
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| Affiliation: | DU Juan(Shanghai Jiaotong University,Shanghai,200030,China) |
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| Abstract: | It analyzes the present status of sales and distribution business of tobacco and finds out the problems.Based on the use of supply by orders and collaborative theory,it gives suggestions in business process optimization.This can help the tobacco company to improve the internal process management,optimize the distribution system and develop the tobacco logistics. |
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| Keywords: | Tobacco Business Process Supply By Orders Collaborative Marketing |
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