美国《时代》周刊封面设计风格的演变

美国《时代》周刊自1923年创办至今,其封面设计风格历经演变:20世纪20年代至40年代,受现代主义设计思潮影响而具有朴素、保守、严谨之风格;20世纪50年代至70年代受到国际主义平面设计风格影响而形成了理性、刻板与现代之风格;20世纪80年代至21世纪初,信息时代使设计呈现出多元化发展的趋势,从受里特罗设计影响而具有装饰主义风格,到应用计算机技术进行图形创意表现的趣味性概念化风格,再到2007改版后的崇尚复古怀旧的简约风格。美国《时代》周刊在封面设计风格的演变中不断完善,并形成了个性鲜明的品牌封面特色。作为时代价值的标签,《时代》周刊的封面将是任何杂志都无法复制的。

The Evolution in U.S. Time Magazine Cover Design Style

Since Time magazine was launched in 1923,the style of its cover design has gone through many stages,which include:simple,conservative and rigorous style during 1920s—40s influenced by modernist design;rational,stereotyped and modern style during 1950s—70s influenced by the internationalism graphic design;the style of diversification because of the development of the information age,the style full of decorative features and the style of fun and conceptualization supported by computer technology in graphical creative expression during 1980s to the early 21st century.The style of simplicity and retro nostalgia are advocated after the magazine being revised in 2007.With the continuous developments in Time magazine cover design style,it forms a distinctive brand.As the label of its value,Time magazine cover will be the one that none of other magazines could copy.