| 浅谈形象塑造对矿山企业竞争力的提升作用 |
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| 引用本文： | 常鑫.浅谈形象塑造对矿山企业竞争力的提升作用[J].中国矿业,2003,12(4):65-66,55. |
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| 作者姓名： | 常鑫 |
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| 作者单位： | 中铝山西分公司石灰石矿·河津,043360 |
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| 摘 要： | 矿山企业的显著特征决定了企业形象的至关重要性，矿山企业选择合理的切入点，进行形象塑造能有效提升矿山企业的市场竞争能力。
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| 关 键 词： | 形象塑造 矿山企业 市场竞争能力 企业文化 技术文化 管理文化 |
| 文章编号： | 1004-4051(2003)04-0065-03 |
ON THE ROLE OF IMAGE FORGING ON THE ENHANCING OF MINING ENTERPRISE'S COMPETITIVE POWER |
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| Chang xin.ON THE ROLE OF IMAGE FORGING ON THE ENHANCING OF MINING ENTERPRISE''''S COMPETITIVE POWER[J].China Mining Magazine,2003,12(4):65-66,55. |
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| Authors: | Chang xin |
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| Abstract: | Enterprise image is of great importance to the mining enterprises.The enterprise can enhance its competitive power by choosing a right cut in point and carrying out image forging. |
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| Keywords: | Mine Image forging Competitive power |
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