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中文字体创意设计的魔力
引用本文:吴海立. 中文字体创意设计的魔力[J]. 包装与设计, 2008, 0(4): 105-107
作者姓名:吴海立
作者单位:广西艺术学院设计学院广告教研室
摘    要:一、强调结构,推陈出新中文字在造型上属于方块字型、在结构上可以一分为二、一分为三、一分为四;在形意上可以分上下左右中正方圆等。在米字方格里可寻找到字体结构的基本型,在任意形状内也可把握字体本意的结构。中文字体的创意在很大程度上是在画字。画出来的字与原印刷的字体有很大的区别;一是结构的变化,二是色彩的变化,三是图饰的融合,四是立体的质感.五是物体的替换、六是综合的元素。

关 键 词:中文字体  创意设计  体结构  任意形状

The Magic of Chinese Characters Design
Wu Haili. The Magic of Chinese Characters Design[J]. Package and Design, 2008, 0(4): 105-107
Authors:Wu Haili
Abstract:The creative design of Chinese characters has gone far beyond the meaning of the text itself nowadays. With the broad use of Chinese character design, its rich expression is gradually forming a magic. The writer here expatiates the structural characteristics of Chinese characters and gives examples to explain the meaning of Chinese characters as pictographs, based on which discusses the varieties of Chinese character designs and presents the magic of Chinese character design.
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