服装业“共享定制”运作模式采纳的影响因素研究

针对当前服装定制中创新性不足,体验感不够等问题,主张借鉴“共享经济”理论,构建服装“共享定制”平台从而推动服装定制行业转型发展。运用扎根理论方法,借助Nvivo11.0质性分析软件对服装业“共享定制”运作模式采纳的影响因素进行梳理,研究发现了10大主要影响因素,类属于3大范畴:共享经济商业模式驱动、消费者参与意愿驱动、社会及服装定制行业驱动。为进一步构建服装业“共享定制”运作模式提供理论支持,为服装定制企业转型发展提供参考。

Research on the influencing factors of adoption of " Shared Customization" operation mode in garment industry

Focusing on the problem of lacking innovation and experience in the current clothing customization,it is advocated to learn from the theory of"sharing economy"and build a"shared customization platform for clothing"to promote the transformation and development of the clothing customization industry.Based on the grounded theory and Nvivo 11.0 qualitative analysis software,this paper combs the influencing factors of the adoption of"Shared Customization"operation mode in the apparel industry.It is found that 10 major influencing factors which can be divided into three major categories:the sharing economy business model drive,the consumer participation will drive,the social and apparel customization industry drive.This result not only provides theoretical support for further building a"Shared Customization"operation mode in the garment industry,but also provides the reference for the transformation and development of apparel customization enterprises.