色彩感知价值维度构建、简约量表开发与检验

根据当前色彩感知价值尚缺乏专用评价标准之现状,文章以服装色彩感知价值为研究对象,通过文献资料构建色彩感知价值的概念和维度;在消费者焦点访谈分析与前人相关量表基础上生成池项;通过专家和消费者评价、筛查量表,构建初始简约量表;利用探索性和验证性因子分析、信度和效度检验,形成最终简约量表。最终开发了包括美学、功能、情感和社会4个感知价值维度、12个测量题项的色彩感知价值简约量表,为服装的色彩研究提供新的理论依据和有效的测量工具。

Color perceived value dimension construction,development and test of simple scale

There is still lack of special evaluation criterion on perceived value. For such situation,this paper regards color perceived value of garment as the object of study and constructs the concept and dimension of color perceived value through the literature. The pool item was generated on the basis of consumer focus interview analysis and predecessors’ relevant scales. Through expert/consumer evaluation and screening scale,the initial simple scale was constructed. The final minimal scale was formed by using exploratory and confirmatory factor analysis,reliability and validity tests. Finally,the simple scale of color perceived value was developed,including four dimensions( aesthetics,function,emotion and society)and 12 measurement items,which provides a new theoretical basis and effective measurement tool for garment color research.