| Abstract: | Faculty members in schools of architecture are increasingly faced with demands from university administrators for more academic creativity. Maintaining an architectural practice was once considered to be sufficient for faculty members, but they are now being pressured to produce research. The administrators' demand for research productivity is largely due to efforts to increase the reputation of their architectural school and the university. Conflicts over faculty status emerge as research-oriented faculty are pitted against practice-oriented faculty who are unable to provide the academic products deemed necessary to enhance reputational capital. The creation of this reputational value, however, commodities academic endeavors as a form of exchange capital versus the practical use of faculty accomplishments. Faculty in schools of architecture are now faced with the dilemmas of sustaining collegial relations as administrative forces tend to commodity their educational endeavors. |
