| 品牌突围与规模扩张——探寻品牌商和代理商二次创业的成功基因 |
| |
| 引用本文： | 冯建军. 品牌突围与规模扩张——探寻品牌商和代理商二次创业的成功基因[J]. 日用化学品科学, 2009, 32(5): 42-45 |
| |
| 作者姓名： | 冯建军 |
| |
| 作者单位： | 欧蓓兰个人护理用品（中国）有限公司,上海200335 |
| |
| 摘 要： | 介绍了如今本土日化领域的上游品牌商和下游代理商所面临的市场环境，指出了二次创业的艰辛。提出，本士企业应直面危机、抓住机遇和突破制约，进而实现品牌突围和规模扩张。
|
| 关 键 词： | 日化行业 品牌 突围 扩张 |
Brand breakthrough and scale expansion |
| |
| FENG Jian-jun. Brand breakthrough and scale expansion[J]. Detergent & Cosmetics, 2009, 32(5): 42-45 |
| |
| Authors: | FENG Jian-jun |
| |
| Affiliation: | FENG Jian-jun (Lobitane Cosmetics (China) Co. Ltd, Shanghai 200335, China) |
| |
| Abstract: | Market environment of brand enterprise and agent of domestic daily chemical market were introduced.At the same time,in once again venture difficulties was revealed,we ought to face crisis,seize the opportunity,breakthrough the restricted,at last,realize brand breakthrough and scale expansion. |
| |
| Keywords: | daily chemical industry brand breakthrough expansion |
| 本文献已被 CNKI 维普 等数据库收录！ |
