| BtoC型电子商务产品的模糊综合评价识别研究 |
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| 引用本文： | 李振华,王浣尘. BtoC型电子商务产品的模糊综合评价识别研究[J]. 工业工程与管理, 2002, 7(5): 39-42 |
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| 作者姓名： | 李振华 王浣尘 |
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| 作者单位： | 上海交通大学,安泰管理学院,上海,200052 |
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| 摘 要： | 通过对在传统商务条件下产品属性和BtoC型电子商务条件下产品属性的对比性思考，构建了BtoC型电子商务条件下产品综合评价指标体系，提出了应用模糊综合评价模型方法对其进行量化，并用算例给出了量化的思路。
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| 关 键 词： | BtoC型电子商务产品 模糊综合评价模型 综合评价指标体系 |
| 文章编号： | 1007-5429(2002)05-0039-04 |
| 修稿时间： | 2002-01-29 |
A Research of the Fuzzy Synthesis Appraisal and Identification of Products in BtoC e-Commerce |
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| LI Zhen hua,WANG Huan chen. A Research of the Fuzzy Synthesis Appraisal and Identification of Products in BtoC e-Commerce[J]. Industrial Engineering and Management, 2002, 7(5): 39-42 |
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| Authors: | LI Zhen hua WANG Huan chen |
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| Abstract: | Through comparison of the product properties between traditional commerce and BtoC e Commerce, the system of synthesis appraising indexed of the products in BtoC e Commerce is established with the aid of fuzzy sets. The model of appraising and identifying products in BtoC e Commerce is set up with an example to show how calculation is reached. |
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| Keywords: | BtoC e Commerce products fuzzy synthesis appraisal model |
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