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提升焊管企业核心竞争力的有效途径
引用本文:白功利.提升焊管企业核心竞争力的有效途径[J].焊管,2012,35(10):52-55.
作者姓名:白功利
作者单位:宝鸡石油钢管有限责任公司,陕西宝鸡,721008
摘    要:针对目前国内外焊管产品市场供大于求的局面,以及我国焊管产品出口面临的严峻形势,分析了我国焊管生产技术、机组装备水平及高端焊管产品的研发状况,探讨了提升我国焊管企业核心竞争力的几种有效途径,包括企业集团战略的实施、生产技术和装备水平的不断改进、企业科技创新和产品结构的调整以及品牌战略和人才战略的实施。最后对焊管企业的管理和发展提出了建议。

关 键 词:焊管企业  核心竞争力  企业集团  产品结构调整

Effective Way to Promoting Core Competitiveness of Welded Pipe Enterprise
BAI Gongli.Effective Way to Promoting Core Competitiveness of Welded Pipe Enterprise[J].Welded Pipe and Tube,2012,35(10):52-55.
Authors:BAI Gongli
Affiliation:BAI Gongli (Baoji Petroleum Steel Pipe Co., Ltd., Baoji 721008, Shaanxi, China)
Abstract:Aimaing at oversupply situation of welded pipe products in domestic and overseas market, and the severe situation for China welded pipe products export, it analyzed welded pipe production technology, unit equipment level and development status of high-end welded pipe products in China domestic, disscussed several effective ways to promoting core competitiveness of welded pipe enterprise, including implementating corporate group strategy, updating technology and equipment level, technological innovation, adjusting product structure, and carrying out brand strategy and talent strategy. In the end, it put forward proposals to management and development for welded pipe enterprise.
Keywords:welded pipe enterprise  core competitiveness  corporate group strategy  product structure adjustment
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