| 企业间的商战模型分析 |
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| 引用本文： | 罗荣桂,沈军. 企业间的商战模型分析[J]. 武汉理工大学学报, 2006, 28(12): 130-132 |
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| 作者姓名： | 罗荣桂 沈军 |
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| 作者单位： | 武汉理工大学管理学院,武汉,430070 |
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| 摘 要： | 针对日益激烈的市场竞争，探讨了引发大规模商战的原因，建立了两企业集团间的商战模型，并分析了模型的均衡点，同时在此基础上建立了多个企业集团问商战模型，分析了模型的稳定性，最后根据模型的结论给出了企业间避免恶性商战的相关建议与对策。
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| 关 键 词： | 企业商战 商战模型 策略 |
| 文章编号： | 1671-4431(2006)12-0130-03 |
| 修稿时间： | 2006-08-21 |
The Analysis of Marketing War Model Among Enterprises |
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| LUO Rong-gui,SHEN Jun. The Analysis of Marketing War Model Among Enterprises[J]. Journal of Wuhan University of Technology, 2006, 28(12): 130-132 |
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| Authors: | LUO Rong-gui SHEN Jun |
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| Abstract: | Considering the intense increase of market contest,the reasons that causde the large-scale marketing war were discussed.The marketing war model between two enterprises and the marketing war model among several enterprises were formulated.And at the same time,the equilibrium and the stability of model were analyzed.At last some suggestions and countermeasures to avoid pernicious commercial war were given. |
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| Keywords: | the enterprise marketing war marketing war model strategy |
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