融媒体时代企业电视媒体新闻短视频的布局路径研究

近几年,短视频出现在人们的视野中,并且成为了信息传播的主要方式,是具有较大社会影响力的媒介方式。在短视频的影响下,传统的电视媒体受到了巨大冲击,使用率相较于之前大大降低,取得的收益也呈现下降趋势。面对这种形式,电视媒体新闻也应当向短视频学习,向短视频的呈现形式靠拢。围绕当前企业电视媒体新闻短视频的布局路径研究展开叙述。

Research on the Layout Path of Enterprise TV Media News Short Video in the Era of Media

In recent years,short videos have appeared in people s vision.Short videos have become the main way of information dissemination,and have become a media way with rather great social influence.Under the influence of short videos,the traditional TV media has been greatly impacted,the utilization rate has been greatly reduced compared to the previous,and the revenue obtained has also shown a downward trend.Therefore,in the face of this situation,TV news should also learn from short videos and move closer to the presentation form of short videos.This article will focus on the research of the layout path of enterprise TV media short videos.