聚能焕新——浅谈产业新城公共艺术发展的创新路径

产业新城是在新型城镇化背景下,以人为核心、以产业发展为基石、以“产城融合”为标志的城市发展创新模式,是推动地方产业转型升级的动力引擎。在产业新城建设发展过程中,公共艺术作为一种最能为人民服务的艺术形式,既发挥着公共文化体系中基础设施的作用,也从不同维度见证着区域特色文化的形成乃至成熟。针对新型城镇化背景下产业新城的发展特征,梳理分析公共艺术建设的价值指向和目标构成,提出依靠公共艺术聚合新城文化品牌发展势能,优化提升“城市信息场域”的发展理念,并结合典型案例从项目类型、载体形式、运行机制、传播效能等方面,梳理分析公共艺术赋能产业和文化复合发展的创新模式。

Gathering Power for Renewal: An Overview on the Innovative Path of Public Art Development in the New Industry-based Town

The new industry-based town is an innovative urban development mode with human-orientation as the core, industrial development as the cornerstone and "integration of industry and city" as the signature in the context of novel urbanization, which serves as the power house to drive transformation and upgrading of local industries. In the construction and development of the new industry-based town, as an art form that can best serve the people, the public art not only plays its role as infrastructure in the public cultural system, but also witnesses how the regional culture with its local unique features is shaped and even matures from different dimensions. In view of the development characteristics of the new industry-based town against the background of novel urbanization, this paper teases out and analyzes the value orientation and target composition of public art construction, proposes the development concept of relying on public art to aggregate the potential momentum of new town culture and branding to shape and upgrade the "urban information field". In the meanwhile, in combination with typical cases, this paper organizes and analyzes the innovative modes of how public art manages to empower composite development of industry and culture from the aspects of project type, carrier form, operation mechanism, communication efficiency, etc.