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Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation,satisfaction, and corporate social responsibility |
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| Authors: | Tsai Huei-Ting Chang Hsin-Cheng Tsai Ming-Tien |
| Affiliation: | 1.Department of Business Administration, National Cheng Kung University, No. 1 University Road, Tainan, 70101, Taiwan, ROC ;2.Department of Marketing and Distribution Management, Tajen University, No. 20 Weixin Road, Yanpu, Pingtung, 90741, Taiwan, ROC ; |
| Abstract: | Electronic Commerce Research - This study examined the antecedents influencing customer satisfaction and repurchase intention for online clothing brands from the viewpoint of... |
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