绿色供应链中定价决策与协调机制研究

针对绿色产品与普通产品既可共存又可相互替代,且消费者对两种产品有不同偏好的市场条件,建立了供应商、制造商及整个供应链的利润模型,分别讨论了合作博弈与非合作博弈情况下的系统效率。结果表明:整个系统及合作双方的收益均存在帕雷托改进的可能,合理确定中间价格是协调供应链的关键。采用Rubinstein讨价还价模型分析了最优价格策略的制定问题,获得了最优的帕雷托合作定价策略,并通过一个算例,验证了该定价策略的有效性。

Research of Price-making Decision and Coordination Mechanism in a Green Supply Chain

Multi-product price-making decision and the coordination mechanism in the single-period supplier-manufacturer green supply chain are studied in this paper.We put forward this question in the setting of a market where the common and green products coexist and can replace each other because of different customer preferences.The different system efficiencies in the cooperative and non-cooperative games are compared and the result shows that the cooperation between the supplier and manufacturer can achieve win-win.Furthermore,the Rubinstein bargaining model is used to analyze the best price-making decision and the best feasible Pareto price-making strategy is proposed in the end. Finally,we use an example to verify the validity of the strategy.