| 服务价值链理论指导下的营销实践 |
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| 引用本文： | 闫长征.服务价值链理论指导下的营销实践[J].石油化工管理干部学院学报,2012(4):81-84. |
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| 作者姓名： | 闫长征 |
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| 作者单位： | 中国石化化工销售有限公司,北京100728 |
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| 摘 要： | 化工销售公司应用服务价值链理论，以顾客为中心，采取各种措施服务员工、生产企业和客户，提高了员工满意度、企业满意度、客户满意度和忠诚度，赢得了竞争，公司生产经营获得了提升。
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| 关 键 词： | 服务价值链理论 营销 实践 |
The Practice of Marketing under the Guidance of Service Value Chain Theory |
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| Yan Changzheng.The Practice of Marketing under the Guidance of Service Value Chain Theory[J].JOurnal of Sinopec Management Institute,2012(4):81-84. |
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| Authors: | Yan Changzheng |
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| Affiliation: | Yan Changzheng (SINOPEC Chemical Commercial Holding Company Limited, Beijing, China 100728) |
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| Abstract: | SINOPEC Chemical Commercial Holding Company Limited adopts the service value chain theory and the customer-oriented strategy in its operation. It takes various measures to cater to the needs of its employees, manufacturing companies and customers, which result in higher satisfaction among its employees and manufacturing companies and improve customer satisfaction and loyalty, thereby securing the company＇s success in competi- tions and bringing the company＇s production and operation to a higher level. |
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| Keywords: | service value chain theory marketing practice |
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