Automatic provision of personalized e-commerce services in Digital TV scenarios with impermanent connectivity |
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| Authors: | Martín López-Nores Yolanda Blanco-Fernández José J Pazos-Arias Ana Fernández-Vilas Manuel Ramos-Cabrer |
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| Affiliation: | 2. Clinic for Birds and Reptiles, Faculty of Veterinary Medicine, University of Leipzig, 04109 Leipzig, Germany;3. Statistical Consulting Unit, Department of Statistics, Ludwig-Maximilians-University, 80539 Munich, Germany;1. Health Services and Systems Research Program, Duke-NUS Graduate Medical School, Singapore, Singapore;2. Global Health Research Center, Duke Kunshan University, Kunshan, China;3. Department of Endocrinology, Singapore General Hospital, Singapore, Singapore;4. Division of Endocrinology, Department of Medicine, National University Health System, Singapore, Singapore;5. Yong Loo Lin School of Medicine, National University of Singapore, Singapore, Singapore;6. Duke Global Health Institute, Duke University, Durham, NC, USA;1. Legal and Technical Commission of the International Seabed Authority, Kingston, Jamaica;2. Estrutura de Missão para a Extensão da Plataforma Continental, Rua Costa Pinto, 165, 2770-047 Paçod''Arcos, Portugal;3. Universidade de Évora, Instituto de Ciências da Terra, Departamento de Geociências, Rua Romão Ramalho, 59, 7000-671, Évora, Portugal;4. Norwegian Petroleum Directorate, 4003 Stavanger, Norway;5. VNIIOkeangeologia, 1, Angliysky Avenue, St. Petersburg, Russia;6. Institute of Earth Sciences, St. Petersburg State University, 7/9, Universitetskaya Emb., Saint-Petersburg, Russia;7. Istituto di Scienze Marine, Consiglio Nazionale delle Ricerche, Via P. Gobetti 101, 40129 Bologna, Italy |
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| Abstract: | Digital TV (DTV) bears much potential for e-commerce, but most of it remains underexploited due to the lack of systematic approaches to the provision of interactive applications. Working on top of an existing recommender system, this paper presents mechanisms to automatically compose applications that provide personalized commercial functionalities to the users. The proposal addresses specific concerns of DTV environments, with special attention to achieving good personalization quality and furnishing useful interactions when there is no return channel permanently available for bidirectional communication. Preliminary experiments reveal good acceptance of the concept among real users. |
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