| 岫玉品牌价值提升中的设计创新 |
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| 引用本文： | 宋悦.岫玉品牌价值提升中的设计创新[J].鞍山钢铁学院学报,2011(3):301-303,319. |
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| 作者姓名： | 宋悦 |
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| 作者单位： | 鞍山师范学院美术系,辽宁鞍山114007 |
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| 摘 要： | 分析了岫玉产品设计的问题，主要是题材沉闷、面目雷同、雕工粗糙等，提出了岫玉产品价值提升中的设计创新理念，包括题材内容海纳百川、表现形式兼容并蓄、产品种类包罗万象等。
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| 关 键 词： | 岫玉产业 玉雕 民族文化 设计创新 |
Design innovation for value promotion of brand Xiuyan Jade |
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| SONG Yue.Design innovation for value promotion of brand Xiuyan Jade[J].Journal of Anshan Institute of Iron and Steel Technology,2011(3):301-303,319. |
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| Authors: | SONG Yue |
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| Affiliation: | SONG Yue ( Dept. of Fine Arts, Anshan Normal University, Anshan 114000, China) |
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| Abstract: | The design problems of Xiuyan Jade productions are analyzed, which are mainly including bad theme, same design and rough working, and a new innovation idea is proposed with a wide range of themes, multiple manifestations and product categories. |
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| Keywords: | Xiuyan Jade industry iade carving national culture design innovation |
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