Television peaks in electricity demand |
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| Authors: | Derek W. Bunn Jeremy P. Seigal |
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| Affiliation: | Department of Engineering Science, Oxford University, Oxford OX1 3PJ, UK.;Boston Consulting Group, Bowater House, 68 Knightsbridge, London SW1X 7LP, UK. |
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| Abstract: | This paper discusses the effect that breaks in television programmes have upon the demand for electricity. The results of a study which correlates the pattern of household electricity consumption with the timings of commercial and end-of-programme breaks are summarized. A theory of audience release is developed and various policy implications are explored. |
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| Keywords: | Electricity Peak demand Television |
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