| 品牌个性在包装设计中的体现 |
| |
| 引用本文： | 卢明德,陈出云,高宇燕. 品牌个性在包装设计中的体现[J]. 包装工程, 2007, 28(5): 147-149 |
| |
| 作者姓名： | 卢明德 陈出云 高宇燕 |
| |
| 作者单位： | 1. 昆明理工大学,昆明,650093
2. 南京艺术学院,南京,210013 |
| |
| 摘 要： | 在品牌营销时代,品牌个性对消费者购买行为具有越来越重要的影响力.通过分析品牌与品牌个性的特点及包装设计对品牌推广的重要性,提出在包装设计中,运用色彩、造型与图形来创造特色鲜明的品牌个性.
|
| 关 键 词： | 品牌 品牌个性 包装设计 |
| 文章编号： | 1001-3563(2007)05-0147-03 |
| 修稿时间： | 2006-12-31 |
Discussion on Embodiment of Brand Personality in Packaging Design |
| |
| LU Ming-de,CHEN Chu-yun,GAO Yu-yan. Discussion on Embodiment of Brand Personality in Packaging Design[J]. Packaging Engineering, 2007, 28(5): 147-149 |
| |
| Authors: | LU Ming-de CHEN Chu-yun GAO Yu-yan |
| |
| Affiliation: | 1. Kunmlng University of Science and Technology, Kunming 650093, China; 2. Nanjing Arts Institute, Nanjing 210013, China |
| |
| Abstract: | In the brand marketing epoch,the personality of brand plays more and more important influ- ence on consumers' purchase behavior.Through analyzing the characteristic of brand,the personality of brand and the importance of packaging design were discussed.It was put forward that the personality of brand could be created by the using of color,shape,and figure. |
| |
| Keywords: | brand brand personality packaging design |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
