| 房地产绿色营销探讨 |
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| 引用本文： | 戚振强,刘长滨,樊瑜. 房地产绿色营销探讨[J]. 建筑经济, 2007, 0(5) |
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| 作者姓名： | 戚振强 刘长滨 樊瑜 |
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| 作者单位： | 北京建筑工程学院，北京建筑工程学院，北京建筑工程学院 北京100044北京交通大学，北京100044，北京100044，北京100044 |
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| 摘 要： | 房地产行业消耗了社会物质和能量的40%,并且产生了40%的垃圾,房地产商品一旦形成不但占据了很多资金,还占据了不能置换的空间.我国正处于房地产业快速发展的时期,必须用绿色营销的新理念来开发房地产.文章分析了传统房地产业存在的问题,探讨了房地产绿色营销的内容以及房地产绿色营销的适宜性问题,利用四种力量模式分析了我国房地产绿色营销中企业和政府的推动力量.
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| 关 键 词： | 房地产 绿色营销 推动力量 |
Research on Real Estate Green Marketing |
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| QI Zhenqiang,LIU Changbin,FAN Yu. Research on Real Estate Green Marketing[J]. Construction Economy, 2007, 0(5) |
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| Authors: | QI Zhenqiang LIU Changbin FAN Yu |
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| Abstract: | Real estate industry consumes 40% of all substance and energy, and results to 40% of all rubbish. Real estate industry is fast growing in our country, we must develop real estate with green marketing concept to save substance and energy. This article analyzes the problem in traditional real estate industry, researches and concludes the content of real estate green marketing and its feasibility. Based on four strength models, we analyzes the enterprise and government's power to improve real estate green marketing in our country. |
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| Keywords: | real estate green marketing improvement power |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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