移动互联网产品情感体验设计层次模型建构

目的 在当前互联网技术成熟发展，移动互联网产品数量异军突起，导致产品同质化现象显著的背景下，研究如何通过情感体验设计提高产品的核心竞争力。方法 基于Donald Norman的情感化设计层次，分析用户使用手机应用客户端（以下简称APP）的情感体验流程，探讨情感体验的关键立足点，进一步结合加涅信息加工学习理论，构建有助于提高产品竞争力的情感体验设计方法，并通过实际设计案例阐述模型的应用。结论 提出交互行为是用户情感体验的关键立足点，建构了移动互联网产品情感体验设计三层次模型，即情境构造、多通道交互、用户习惯捕捉。

The Construction of Emotional Experience Design Hierarchical Model in Mobile Internet Product

With the mature development of current Internet technology, the number of mobile Internet products rises rapidly, resulting in the obvious phenomenon of product homogeneity. The work aims to study how to enhance the core competitiveness of the products via the emotional experience design. Based on Donald Norman emotional design level, the user''s emotional experience process in using mobile APP clients (hereinafter referred to as the APP) was analyzed, and the key foothold in emotional experience was discussed. Furthermore, combined with NIE information processing and learning theory, the emotional experience design method conducive to improving the product competitiveness was established, and the application of the model was explained through actual design cases. It comes up with the idea that the interaction is the key foothold in user''s emotional experience and a three-layer model of emotional experience design in mobile Internet product is constructed: situational structure, multi-modal interaction and user habits capture.