基于用户认知的智能化汽车造型研究

目的 以用户认知为基础，对智能化汽车造型进行研究和设计。方法 收集并筛选出符合用户认知的造型代表样本与感性意象词汇后，运用语义差异法获取智能化汽车的感性意象评价；采用主成分分析法建立智能化汽车意象尺度图，提取感性因子；最后结合阶层类别分析明确智能化汽车的造型设计要素。结论 借助感性工学的研究方法初步得出用户预期的智能化汽车的造型，并通过设计实践，验证了基于用户认知的智能化汽车造型生成的可行性。

Intelligent Vehicle Styling Based on User Cognition

The work aims to study and design intelligent vehicle styling based on user cognition. Typical styling samples and perceptual vocabularies in conformance with user cognition were collected and screened out. The perceptual image evaluation of the intelligent vehicle was acquired through semantics differential method. The intelligent vehicle image scale map was created by analyzing the principal components and perceptual elements were extracted. Lastly the design factors of the intelligent vehicle styling were analyzed and defined based on different categories. An intelligent vehicle styling conforming to user cognition is obtained by the theory of user cognition. And the feasibility of intelligent vehicle styling generation based on user cognition is demonstrated by design practice.