| 用户体验地图与触点信息分析模型构建 |
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| 引用本文： | 吴春茂,李沛.用户体验地图与触点信息分析模型构建[J].包装工程,2018,39(24):172-176. |
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| 作者姓名： | 吴春茂 李沛 |
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| 作者单位： | 东华大学,上海,200051;东华大学,上海,200051 |
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| 基金项目： | 海派时尚设计与价值创造协同创新中心资助（13S10702）；上海市设计学IV类高峰学科资助-智能可穿戴产品研发设计研究团队（DD18003） |
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| 摘 要： | 目的 构建用户体验可视化地图与触点信息分析相结合的模型。方法 以用户体验为理论基础，以NIKE ID为设计案例，以屏幕捕捉软件为工具，实现用户体验路径可视化，通过触点均值与标准差分析，结合关键触点信息补充，构建并验证模型的有效性。结论 用户体验地图与关键触点信息分析相结合构建的方法模型，可应用于互联网定制产品中，这有助于提取用户需求信息，为进一步设计提供参考。
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| 关 键 词： | 用户体验 体验地图 数据可视化 接触点 |
| 收稿时间： | 2018/8/15 0:00:00 |
| 修稿时间： | 2018/12/20 0:00:00 |
User Experience Map and Construction of Touchpoint Information Analysis Model |
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| WU Chun-mao and LI Pei.User Experience Map and Construction of Touchpoint Information Analysis Model[J].Packaging Engineering,2018,39(24):172-176. |
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| Authors: | WU Chun-mao and LI Pei |
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| Affiliation: | Donghua University, Shanghai 200051, China and Donghua University, Shanghai 200051, China |
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| Abstract: | The work aims to construct a model combined with the visualized map of user experience and the analysis of touchpoint information. With user experience as the theoretical basis and NIKE ID as a design case, the screen capture software was used as a tool to visualize the user experience path. On the basis of analyzing the mean value and standard deviation of touchpoints, combined with the supplemented information of key touchpoints, the model was built and its effectiveness was verified. A method model constructed in combination with user experience map and analysis of key touchpoint information can be used in the Internet customized products, which helps to extract user requirements information, and provides reference for further design. |
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| Keywords: | user experience experience map data visualization touchpoints |
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