产品设计中的低碳行为方式引导

目的 对产品设计中的低碳行为方式引导进行研究。方法 从低碳消费理念引导和产品使用方式引导及低碳行为方式引导入手，分别论述了产品设计中的低碳行为方式引导理念及方法，探讨设计对消费者的思想引导和行动引导的路径以及设计方法。结论 通过低碳消费理念引导消费者从满足欲望转变为满足需求，实现抑制其过度消费行为。其次通过产品低碳行为方式设计引导消费者，依次对其进行行动前引导、行动中引导和行动后引导，通过设计扭转大众的消费理念和消费行为，以一种生态的消费方式来实现低碳生活。

Low Carbon Behavior Style Guidance in Product Design

The work aims to research the guidance of low carbon behavior style in product design. Starting from low carbon consumption concept guidance and product use style guidance as well as low carbon behavior style guidance, the low carbon behavior style guidance concept and method in product design were respectively expounded, and the paths to the ideological and action guidance of the customers by the design as well as the design method were discussed. Through the low carbon consumption concept, the consumers will be guided to meet their demands from satisfying their desire, so as to suppress their excessive consumption behavior. Secondly, the consumers are guided through the design of product''s low carbon behavior style before, during and after their actions. The consumption concept and consumption behavior are remedied through the design to achieve the low-carbon life in an ecological way of consumption.