皮影元素在旅游纪念品设计中的应用研究

目的 依据皮影戏，研究将民间艺术元素置入旅游纪念品，提升旅游纪念品文化内涵，增强旅游纪念品地域特色，以此来丰富旅游纪念品市场的可行性途径。方法 分析皮影戏的光影原理、镂雕工艺和夸张造型等特征，解构出可以用于旅游纪念品设计的视觉元素，再结合典型实例，运用原点思维、类比思维、同构思维等，将皮影元素融入旅游纪念品设计中，展现皮影旅游纪念品的收藏性、装饰性与功能性。结论 提取独特、准确的皮影元素，将其嵌入多元物质载体，为旅游企业开发设计具有皮影文化特色的旅游纪念品提供素材和思路；并行不悖地固守传统和创新，促进皮影艺术在现代设计中的应用，实现皮影旅游纪念品多样性和内涵增值，推进皮影非物质文化遗产的生产性保护。

Application of Shadow Element in the Souvenir Design

The work aims to study the feasible ways of implanting the folk art elements into souvenirs, improving the cultural connotation of souvenir, strengthening the local feature of souvenir and enriching souvenir market based on the shadow. The light and shadow principle, carving techniques and overstated shapes of shadow were analyzed. The visual elements that could be used for the souvenir design were deconstructed. Then, combined with the typical examples, the original thinking, analogical thinking and isomorphism thinking were applied to integrate shadow elements into souvenir design, and display the collection, decoration and functionality of shadow souvenirs. The distinctive and accurate shadow elements are refined and put into the multi material carrier, to provide materials and ideas for tourism enterprise to develop and design souvenirs featured by shadow culture. Adherence to the traditions and innovation that do not interfere on each other can promote the shadow art to be applied in the modern design, achieve the diversity and connotation increment of shadow souvenir, and advance the productive protection of intangible cultural heritage of the shadow.