| 创精品树品牌提高企业竞争力 |
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| 引用本文： | 顾勇新,王形,应群勇. 创精品树品牌提高企业竞争力[J]. 工程质量, 2011, 0(7): 18-19,22 |
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| 作者姓名： | 顾勇新 王形 应群勇 |
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| 作者单位： | 北京中建协认证中心有限公司;浙江中联建设集团有限公司;方远建设集团股份有限公司; |
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| 摘 要： | 中国建筑市场已经进入提高品牌知名度的“名牌战略时代”.名牌战略时代将是以产品质量为核心,以企业的市场信誉度为主要动力的市场竞争时代.笔者就如何创建精品工程,实现“创精品,树品牌,提高企业竞争力”的战略目标,浅谈自己的看法.
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| 关 键 词： | 创精品 树品牌 竞争力 质量 工程 |
Improve Competitiveness for Enterprises by Building up First-class Structure and Well-known Brands |
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| GU Yong-xin WANG Xing YING Qun-yong. Improve Competitiveness for Enterprises by Building up First-class Structure and Well-known Brands[J]. Quality of Civil Engineering and Construction, 2011, 0(7): 18-19,22 |
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| Authors: | GU Yong-xin WANG Xing YING Qun-yong |
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| Affiliation: | GU Yong-xin1 WANG Xing2 YING Qun-yong3(1.Beijing Zhong Jian Xie Certification Center Co.,Ltd.,Beijing 100013,China,2.Zhejiang Zhong Lian Construction Group Co.,Shaoxing 312000,3.Fang Yuan Construction Group Co.,Taizhou 318001,China) |
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| Abstract: | Construction in China is entering a brand strategy era by building up the reputation of the brand.In this era,the enterprises take the product quality as the most important thing,and take the reputation as the driving power.Views are present on how to create first-class buildings and how to realize the strategic goal ofimprove competitiveness for enterprises by building up first-class structure and well-known brands. |
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| Keywords: | create first-class buildings build up brand competitiveness quality engineering |
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