基于用户体验的快递包装设计研究

目的针对快递包装存在的问题,基于用户体验理论,探讨快递包装创新设计,以促进快递包装的环保价值、使用价值、商业价值和谐共进。方法通过查阅文献总结用户体验的内涵及快递包装的外在层次、中间层次和内在层次的设计属性,秉承绿色快递包装设计理念,分析本能层次、行为层次和反思层次的用户体验在用户和包装之间的表现特点,讨论不同层次的快递包装设计思路,并在此基础上提出快递包装设计策略。结论用户体验的本能层次,要注重快递包装减量化、品牌化设计;用户体验的行为层次,要侧重快递包装易拆卸性、人性化设计;用户体验的反思层次,要关注快递包装实用性、可循环性设计。

Express Packaging Design Based on User Experience

Regarding the problems of express packaging, the work aims to discuss the innovative design of express packaging based on the theory of user experience, so as to promote the harmonious development of environmental value, user value and commercial value of express packaging. The connotation of user experience and the design attributes of the external level, the intermediate level and the internal level of express packaging were summarized by reviewing literatures. In adherence to the green packaging design concept, the characteristics of user experience expressed between the users and the packaging at instinctive level, behavior level and reflection level were analyzed and the design ideas of express packaging at different levels were discussed. On this basis, the express packaging design strategies were put forward. At the instinctive level of user experience, the design needs to highlight the reduction and branding; at the behavior level, express packaging design should enhance the function of detachability and humanity; in terms of the reflection level, express packaging design should focus on the practicability and recyclability.