A Taxonomy for Design Requirements from Corporate Customers

We have developed a taxonomy that classifies those needs of a corporation that impact product design. We call these needs corporate requirements. In contrast to the consumer or end-user requirements, corporate requirements come from internal sources such as marketing, finance, manufacturing, and service. This taxonomy allows for an organized method of gathering, managing, and retrieving the requirements. The taxonomy also helps to facilitate a broader, clearer form of Quality Function Deployment. Generic in nature, this taxonomy provides a template with which to create taxonomies for a given product within a given company or industry. We include an industrial case study to demonstrate this concept.