| 论企业客户关系管理 |
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| 引用本文： | 曾文平.论企业客户关系管理[J].湖南有色金属,2008,24(1):78-80. |
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| 作者姓名： | 曾文平 |
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| 作者单位： | 黄沙坪铅锌矿,湖南,郴州,424421 |
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| 摘 要： | 文章着重阐述了客户关系管理的由来、概念、产生背景及CRM的作用,客户关系管理的内容、实施步骤、注意事项;客户关系管理的适用范围、实施效果、发展前景及我国企业CRM的实施情况;最后对CRM的发展趋势做了论述。
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| 关 键 词： | 客户关系管理 销售管理 智能平台 流程再造 客户价值 |
| 文章编号： | 1003-5540(2008)01-0078-03 |
| 修稿时间： | 2007年9月15日 |
Discussion on Customer Relationship Management |
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| ZENG Wen-ping.Discussion on Customer Relationship Management[J].Hunan Nonferrous Metals,2008,24(1):78-80. |
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| Authors: | ZENG Wen-ping |
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| Affiliation: | ZENG Wen-ping (Huangshaping Lead- Zinc Mine, Chenzhou 414421, China) |
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| Abstract: | This essay gives a clear explanation of the origin, the conception, the bacdground and the functions of CRM ;it also makes a systematick exposition of its content, its procedure of implementation and which would be paid attention to when it is carried out. |
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| Keywords: | customer relationship management market control brain platform process produce again customervalue management |
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