| 广告创意:现代广告的灵魂 |
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| 引用本文： | 肖德荣. 广告创意:现代广告的灵魂[J]. 湖南工业职业技术学院学报, 2006, 6(2): 52-54 |
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| 作者姓名： | 肖德荣 |
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| 作者单位： | 中南林业科技大学环境艺术学院,湖南,长沙,410004 |
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| 摘 要： | 现代广告的核心在于创意,其魅力也在于创意。创意是广告宣传的生命线,创意不仅决定了广告宣传活动的品位及由此而形成的市场吸引力,而且间接影响企业形象的塑造。因此,广告界历来重视创意,认为没有创意,也就无所谓一流的广告作品,更没有优秀的广告宣传活动。
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| 关 键 词： | 创意 广告创意 现代广告 符合公众心理:品牌形象理论 |
| 文章编号： | 1671-5004(2006)02-0052-03 |
| 收稿时间： | 2006-03-17 |
| 修稿时间： | 2006-03-17 |
Advertising Creative--The Soul of Modern Advertisement |
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| XIAO De-rong. Advertising Creative--The Soul of Modern Advertisement[J]. Journal of Hunan Industry Polytechnic, 2006, 6(2): 52-54 |
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| Authors: | XIAO De-rong |
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| Affiliation: | Central South University, Changsha 410004, Hunan |
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| Abstract: | The core of modern advertisement is creative,and the glamour of it is also creative.Creative is the life line of advertising propagation.Creative decides not only the rank of the advertising propagation and the market attracting strength coming from it,but influences the making go the image of the enterprise indirectly.Therefore,the advertising industry has been always paying great attention to creative.They believe if there is no creative,there is no so called first class advertisement,no more to say excellent advertising propagation. |
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| Keywords: | creative: advertising creative: modern advertisement: suit to the public psychology: theory of brand image |
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