| 个性化营销在企业中的应用探讨 |
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| 引用本文： | 李文英. 个性化营销在企业中的应用探讨[J]. 河南冶金, 2004, 12(1): 27-28,34 |
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| 作者姓名： | 李文英 |
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| 作者单位： | 安阳师范学院 |
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| 摘 要： | 介绍了个性化营销的内涵和特征．分析了个性化营销对企业的关键能力的要求，并探讨了企业如何实施这一营销模式及应注意的问题。
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| 关 键 词： | 个性化营销 顾客需求采集 柔性生产 敏捷供应链 |
APPLICATION DISCUSS OF INDIVIDUALITY MARKETING IN THE ENTERPRISE |
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| Li Wenying. APPLICATION DISCUSS OF INDIVIDUALITY MARKETING IN THE ENTERPRISE[J]. Henan Metallurgy, 2004, 12(1): 27-28,34 |
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| Authors: | Li Wenying |
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| Affiliation: | Anyang Teachers college |
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| Abstract: | The concept and characters of individuality ma rketing was introduced , the enterprise should have the key abilities was analyzed. It was discussed th at how to practise the marketing mode and some questions should be pay attention to. |
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| Keywords: | individuality marketing elicitation adjustab le manufacture spontaneous supply chain |
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