| 献礼“十八大”系列报道之二：品牌建设 引领企业实现大跨越——新泰市建筑安装工程总公司成立60周年系列报道之一 |
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| 引用本文： | 居吉荣,梁杰,李小燕. 献礼“十八大”系列报道之二：品牌建设 引领企业实现大跨越——新泰市建筑安装工程总公司成立60周年系列报道之一[J]. 建筑, 2012, 0(16): 6-12 |
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| 作者姓名： | 居吉荣 梁杰 李小燕 |
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| 作者单位： | 《建筑》编辑部 |
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| 摘 要： | “全国优秀施工企业”“山东省知名建筑企业”，是山东省新泰市建筑安装工程总公司（简称新泰建工）的荣誉光环。光环背后，是新泰建工人视品牌为“命牌”的理念。在实施品牌强企战略的发展之路上，新泰建工牢固树立“开会＋不落实=零，好思路＋不行动=零，布置工作＋不督促检查=零，抓住不落实的事＋追究不落实的人=落实”的管理理念，不断完善品牌建设工作机制，为社会奉献了一大批精品工程，树立了良好的社会信誉。
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| 关 键 词： | 建筑安装工程 品牌建设 建筑企业 新泰市 大跨越 施工企业 督促检查 管理理念 |
Brand Building-leads the enterprise to leapfrog development |
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| Abstract: | "The national excellent construction enterprise"and"Shandong renowned construction enterprise" belong to the glorious aura of Xintai Building Installation Engineering Corporation (Xintai Building Engineering), behind which lies the corporate philosophy that the corporation treats brand as corporate life. On the development path of implementing the brand thriving enterprise strategy, Xintai Construction Engineering firmly established the management philosophy of"meeting + unimplemented = zero, good idea + inactive = zero, assignment + unsupervised = zero; find out the unimplemented work + demand non action accountability = fulfillment", which is consistently committed to improving the brand building working mechanism, has contributed to the society with many excellent projects and a good social reputation. |
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