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契合包装设计初探
引用本文:张帆.契合包装设计初探[J].北京轻工业学院学报,2012(3):69-72.
作者姓名:张帆
作者单位:北京工商大学艺术与传媒学院,北京100048
摘    要:从契合形态理论入手,依据绿色设计理念,探讨了节能环保趋势下包装设计的发展方向.提出契合设计的定义和契合设计在包装设计中的应用准则.按契合包装设计特征,分类对其表现方式与设计特点进行简要的论述,并用优秀的包装设计案例进行解析,来阐述契合概念下包装设计的新趋势.

关 键 词:包装设计  契合  绿色

An Tentative Inquiry on Combinational Package Design
ZHANG Fan.An Tentative Inquiry on Combinational Package Design[J].Journal of Beijing Institute of Light Industry,2012(3):69-72.
Authors:ZHANG Fan
Affiliation:ZHANG Fan (School of and Communication, Beijing Technology and Business University, Beijing 100048, China)
Abstract:Based on the theory of combinational farm and the concept of green design, the new directions of package design was discussed with the purpose of saving energy and protecting environment. The defi- nition of parage design and the applying rules of combination in package design were put forward. Finally, the ways ot representation and design were expounded accmxling to the attriloutes and eassi(ieations of eombinational package design, and the new tendencies of package design were pointed out within the concept of combination.
Keywords:pakage design  combination  green
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