食品工业旅游开发的现实困境与改进路径

食品工业旅游具有满足游客求知求新求奇的需求、扩大食品企业的品牌影响、提高消费者对食品安全的信任、使消费者参与食品企业管理以及促进当地经济的发展等重要作用。中国食品工业旅游存在旅游项目设计单一、游客参与度不高、食品企业自身重视不够以及缺乏专门的硬件配套等问题,从而使其陷入开发的现实困境。只有通过对食品工业旅游项目进行全面综合设计、对同一地区的食品工业旅游进行系统整合、加大对食品企业工业旅游重要性的宣传和教育,以及加大对食品工业旅游专门人才的培育等改进路径,才能确保食品工业旅游开发的顺利进行。

Real dilemma and improvement of food industry tourism development

Food industry tourism meets the needs of tourists seeking novelty, expands the brand influence and improves the trust of consumers on food safety, enable consumers to participate in food business management and promote the development of local economy. However, there are many problems in Chinese food industry tourism, for example the tourism project design is single, the degree of participation of visitors is not high, the food companies themselves do not pay enough attention, and lack of specialized hardware support, which cause a dilemma of development. In order to ensure the smooth development of food industrial tourism, some actions should be taken, for implementing the food industry tourism project for comprehensive design, integrating on the same area of the food industry tourism system, increasing publicity and education on the importance of industrial tourism and food enterprises, and increasing the cultivation of special talents in food industry.