村镇文旅项目工程管理模式优选研究

工程管理模式的正确选择对村镇文旅项目成功建设及特色保护类乡村振兴意义重大，但现实村镇文旅项目工程管理模式错用混用问题突出。为了满足村镇文旅项目工程管理和决策的需求，根据人文资源细分文旅项目；筛选并优化得到适合村镇文旅项目的可行工程管理模式；通过改进的德尔菲法建立村镇文旅项目管理模式选择指标体系，且采用有序加权平均算子（ OWA）赋权；提出“两步走”的工程管理模式优选模型。第一步基于最近邻算法（ KNN）确定文旅项目一级管理模式；第二步运用 TOPSIS 灰色关联模型优选文旅项目二级管理模式，建立村镇文旅项目管理模式标准清单供业主参考；并以某文旅小镇项目为例，验证清单的科学性。

Study on the Optimization of Project Management Mode of CulturalTourism Projects in Villages and Towns

The correct choice of project management mode is significant in successfully constructing cultural tourism projects invillages and towns and revitalizing characteristic protected countryside. However， in actual practice， the misuse and mixing of projectmanagement modes of cultural tourism projects in villages and towns are prominent. To meet the needs of project management anddecision-making of rural cultural tourism projects， firstly the cultural tourism projects are divided according to human resources.Then the project management modes suitable for the rural cultural tourism project are selected and optimized. Thirdly， through theimproved Delphi method， the selection index system of cultural tourism project management mode in villages and towns isestablished， and the ordered weighted average operator （ OWA） is used to assign the weights. Fourthly， a two-step optimization modelof project management mode is proposed: the first step is to determine the first-level management mode of cultural and tourismprojects based on the nearest neighbor algorithm（ KNN） ， and the second step is to use TOPSIS grey relational model to optimize thesecondary management mode of cultural and tourism projects. Fifthly， a list of standards for village and town cultural tourism projectmanagement modes is established for the owner’s reference. A case study is conducted based on a cultural tourism project to verifythe scientificity of the checklist.