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金融危机下看全球化妆品市场
引用本文:陈曦.金融危机下看全球化妆品市场[J].日用化学品科学,2009,32(7):4-6.
作者姓名:陈曦
作者单位:湖北师范学院,湖北,黄石,435002
摘    要:对目前全球金融危机下的化妆品业的发展进行了论述。对英国、美国、日本和韩国等化妆品市场进行了分析。全球信贷紧缩以及生活成本的不断上涨,给人们的生活带来了严重的危机,无论是英国还是其他国家,都呈现出整体经济不景气的局面。尽管全球经济下滑使化妆品消费市场受到影响,但国际市场反映出的情况,以及消费调查和化妆品龙头企业的市场表现,都给2009年的化妆品市场带来乐观的预期。

关 键 词:化妆品  品牌  渠道  市场  全球

Global cosmetic market under the impact of world financial crisis
CHEN Xi.Global cosmetic market under the impact of world financial crisis[J].Detergent & Cosmetics,2009,32(7):4-6.
Authors:CHEN Xi
Affiliation:Hubei Normal University;Huangshi;Hubei 435002;China
Abstract:The development of global cosmetic industry was related under the impact of world financial crisis. The cosmetic market of Britain, America, Japan and Korea was analyzed. The world credit squeeze and the rise of life cost endangered people' life seriously. It showed the depression situation of macroeconomic not only in Britain, but also in anywhere else. Although the global economic downslide affect the cosmetic consumption market, the cosmetic market in 2009 still keeps its optimistic expectation based on the world market situation, consumption investigation and the market performance of cosmetic leading enterprises.
Keywords:cosmetic  brand  channel  market  global
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