| 体验式营销在加油站销售中的运用 |
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| 引用本文： | 夏良康. 体验式营销在加油站销售中的运用[J]. 石油库与加油站, 2004, 0(3) |
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| 作者姓名： | 夏良康 |
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| 作者单位： | 浙江海洋学院石化学院 舟山 |
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| 摘 要： | 针对加油站经营油品的同质性强,很难体现出油品本身特色的特点,根据现代销售理论,介绍了要吸引顾客做好加油站服务的体验式营销,即在顾客的感官、情感、思考、行动、关联等五个方面重新构想、设计营销,将加油过程更好地融进生活体验,使顾客从内心深处感受到强烈的震憾,提供能使顾客产生深刻印象的服务。从加油站体验式营销的主题、追求交易中细节的完美、轻松下的感情销售三个方面叙述了该方法的实际应用。
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| 关 键 词： | 加油站 体验式营销 服务 情感交融 交易细节 |
Application of experiencing marketing to selling oils. |
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| Xia Liangkang. Application of experiencing marketing to selling oils.[J]. Oil Depot And Gas Station, 2004, 0(3) |
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| Authors: | Xia Liangkang |
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| Affiliation: | Xia Liangkang |
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| Abstract: | Because of lack of speciality among oil products, gas stations should rely on service to attract customers. They can win the favor of customers by creating pleasant purchasing environment and providing differential service. |
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| Keywords: | gas stations sale of oil products and service. |
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